MSI Centre of Excellence

Product Owner

8hours

Successful Product Owners are distinguished not merely by their techniques, but by their confident ability to navigate uncertainty. They can hold the tension of ambiguity and transform open questions into clear priorities so that ideas turn into direction, and direction into real customer value.

As a Product Owner you provide direction, create focus, and make the decisions that turn ideas into a product. You translate needs into priorities, align expectations, and ensure that, in the end, the right thing gets built.

In our Product Owner training, you will learn how to shape a clear direction from conflicting stakeholder interests: a vision that carries, a backlog that guides, and a way of prioritizing that can be justified both technically and humanly.

If you want to practice Product Ownership effectively, this is the right place for you.

Scrum Product Owner

BECOME THE STRONG VOICE OF THE CUSTOMER: SET CLEAR PRIORITIES, DRIVE VALUE CREATION, AND DELIVER OUTCOMES RATHER THAN JUST OUTPUT.

The Product Owner decides what gets built and, most importantly, why.In this training, you will learn how to practice Product Ownership so that teams don’t just “deliver,” but actually create value.You will develop a clear product perspective, translate customer needs into actionable backlog items, and manage priorities in a way that drives outcomes rather than just feature activity.

You will work with proven methods and realistic practical cases: from vision and MVP to user stories and acceptance criteria, all the way through refinement, release planning, and stakeholder management.

You prioritize measurably better: focus, ROI thinking, clear decisions, even when stakeholders have conflicting interests.
You make backlogs effective: break down items, reduce dependencies, define acceptance clearly, and create transparency.
You lead without power plays: moderation, expectation management, and the “voice of the customer,” confidently and pragmatically.

Ideal for:

Product Owner & Product Manager: Build your Product Ownership skills in a structured way, from prioritization to stakeholder management.
Tactical-Level Professionals: Acquire the knowledge and skills to effectively apply agile principles in everyday product work, not just in theory.
Business Analysts: Develop the ability to translate business requirements into actionable backlog items and value-oriented product decisions.
Project Managers: Complement your project management with agile methods to increase focus, efficiency, and delivery capability in complex initiatives.
Team Leaders & Executives: Learn how to effectively support and motivate agile teams, and create the conditions for high-performing, collaborative work.

Course Highlights:

Product Owner Role & Responsibilities: Understand Product Ownership as a value-driven role with clear decision-making logic and a focus on customer benefit.
Vision, Goals & Prioritization: Develop a viable product vision, set goals, and prioritize in a way that makes ROI and outcomes visible.
Backlog Management, User Stories & Acceptance Criteria: Structure an effective product backlog and translate requirements into clear, actionable items with well-defined acceptance criteria.
Stakeholder Management & Feedback Loops: Confidently manage expectations, leverage reviews and feedback, and steer your product forward based on facts.

THE MSI APPROACH

LEARNING JOURNEYS THAT TURN CHANGE INTO REAL PROGRESS

At MSI, you can expect a lively, dialogue-oriented learning format. We design our trainings so that knowledge is not only conveyed but collaboratively developed: through questions, exchanges, short impulses, and plenty of space for practical perspectives. This creates an inspiring learning experience that doesn’t end in the seminar room but has a real impact in everyday work.

Our trainer team consists of professionals who not only teach but also practice what they preach under high responsibility. Our trainers bring top-level education and extensive consulting experience from demanding transformation and product initiatives: from agility and organizational development to digital and AI topics. Because they have seen many contexts, they recognize patterns, make connections, and answer your questions with examples that truly help. You won’t get textbook answers,but clear guidance and proven, practical approaches that have stood the test in complex real-world scenarios.

FORMATS

IN-PERSON / ONLINE / CERTIFICATION

Our Product Owner courses are offered in flexible formats to suit your goals and circumstances:

Online or in-person, with or without certification,. This way, you can either fully focus on practical transfer or deliberately obtain a recognized qualification that makes your competence visible externally.

Scrum.org and EXIN are two internationally established certification bodies whose credentials are recognized as a standard of quality and are valid for life. This gives you not only a certificate for your resume but also a clear, verifiable signal of competence: you master Product Ownership according to a globally recognized framework and can apply it in practice.

This ensures you get exactly the setup that fits your needs: practice-oriented skill development, , structured exam preparation or both combined.

Practice Meets Certification

At MSI, you benefit from a unique combination of practical expertise, cutting-edge methods, and real-world application. Depending on the course variant, with or without certification, you will gain not only internationally recognized, lifelong qualifications from Scrum.org and EXINScrum.org and EXIN, but above all the skills to implement Product Ownership effectively in your organization, align products consistently with customer value, and drive value creation.